Jim Coan at UVA was the scientist who discovered that the mind’s Sense of Self is more of a sense of {self}, in that it is a collection of identities, including the identities of the people around us. This allows us to feel love for others as well as experience emotional reactions to the experiences or occurrences connected with other people around us. This explains where our Expectations and/or Preferences come from for our Equations of Emotion.